This document is intended to provide overall guidance to all Partners and Project Leads when promoting and publicising their projects and activities. Whilst ensuring consistency in approach, the Programme would like to reinforce the notion that Partners are encouraged to actively promote their activity accordingly.
The obligations on the Partners, as outlined within the contractual documentation, include:
All materials for release are required to be submitted to the Programme Hub in advance of publication for approval or amendment, but written permission for publication should not be unreasonably withheld.
All materials must refer to the Programme and also include a reference to the joint funding of the Programme provided by HEFCE (and HEFCW for Welsh partners).
These contractual obligations enable the Programme to oversee all publications in order to harmonise and coordinate them effectively.
Where you are creating materials for your own project(s) please ensure the articles follow these guidelines. Where you are looking to discuss the Programme overall please provide a copy of the item to the Hub well in advance of any copy deadlines.
In order to satisfy these requirements the Programme would ask Partners to ensure all resources;
Include a statement referring to the Programme and the website (see a below),
Clearly display the Programme logo, following the branding guidance from the Corporate Identity Manual (see b below),
Include the tag ‘HE STEM’ within all metadata for resources (see c below),
Are accessible for those with disabilities,
Are available freely for reuse by others under Creative Commons licences where possible,
Are submitted to the Hub for approval well in advance of any publication deadlines.
a. Programme Statements
In all resources, presentations, videos or publicity materials created for your project it is important that you link back to the Programme to make it clear that your activity forms a part of an overall scheme of work taking place at institutions nationally. There have been instances where Programme work has been publicised but no mention of the Programme has been included - something that should be avoided going forward.
In order to do this the Hub team have taken care to come up some with suitable clauses that partners and projects might use within their outputs, materials and publicity items.
1. ‘The project was a part of the National HE STEM Programme. Please see www.hestem.ac.uk for further information.’
2. ‘This activity forms a part of the National HE STEM Programme, details of which can be found at www.hestem.ac.uk.’
3. ‘This activity was initiated by the National HE STEM Programme, details of which can be found at www.hestem.ac.uk.’
4. ‘This activity was undertaken as a part of the National HE STEM Programme, details of which can be found at www.hestem.ac.uk.’
5. ‘This activity was initiated as a part of the National HE STEM Programme via the XXX Spoke. For more information on the Programme overall please see www.hestem.ac.uk.’
If you feel you have a more suitable statement please contact the Hub team to discuss accordingly, before publication.
Please do not say ‘this project was funded by the National HE STEM Programme’ as it implies the Programme is a funding body which it is not.
b. Programme Logos
As mentioned above, all outputs, materials, resources, publicity, and publications are required to carry the Programme logo. Accordingly a set of branding guidelines were issued within the Corporate Identity Manual in order to ensure uniformity across all Programme projects. These branding guidelines highlight how to use the logo, what colours the logo should appear in, the exclusion zone settings, and the files to be used. Please note that these guidelines should be followed when reproducing the Programme logo and that only the approved images within the guidelines should be used.
The Corporate Identity Manual is attached to this page, and logo files are available upon request.
Tagging and metadata is something that should be very carefully considered when releasing materials and resources online, or depositing them into repositories, public or closed. Using correct keywords, or tags, will allow related materials to be surfaced together.
The Programme tag to be used for all resources is ’HE STEM’.
Please include this tag in all metadata entries for any outputs, resources, or materials produced. This will allow all resources tagged ‘HE STEM’ to be displayed together.
Partners may also want to create a tag of their own so that projects along a similar theme or funding call can be surfaced together. For example the Royal Society for Chemistry might use ‘RSC HESTEM’ whereas the South West Spoke might use ‘SW Spoke HE STEM’ as a tag.
Partners may also want to include tags such as; ‘employer engagement, widening participation, outreach, curriculum development’ so that resources along similar themes can be discovered in context alongside related materials.
Other tags might include the HEI involved in the project, the project lead details, and some key words relating to the particular resources and their content.
A list of the tags for this resource might be:
HE STEM, National HE STEM Programme, HEFCE, HEFCW, publicity guidance, guidance for partners, editor notes, Creative Commons, tags, metadata, key words, promotion, dissemination, corporate identity manual, branding guidelines, University of Birmingham, unibirmingham, OER, UKOER.